The Cost of a Cup

Okay, I’ve heard some grumblings about the cost of whole bean coffees. I understand. Times are tough, money is scarce, and the First National Bank of Mattress is looking a little low.

But let me tell you why it still makes economic sense to buy coffee by the pound from us (or any other specialty coffee roaster, for that matter)…

Let’s break it down for you:

On average a pound of coffee from us costs $12.45. (that’s for a full 16oz pound. Please note other roasters charge the same amount for a 12oz pound)

1 pound = 16 oz = $0.77/oz

16oz = 453.59 grams

According to the Specialty Coffee Association of America, you should use 6 grams for a 5oz cup. A five ounce cup is each tick mark on your coffee pot.

For the sake of simple math, let’s say you brew a 10-cup pot of coffee. That means you need 60 grams of coffee per pot.

Doing the math, 453.59/60 = 7.55 pots of coffee.

That means you can get 7 1/2 10-cup pots out of one of our pound bags. That equates to just over two ounces of coffee per pot.

For one pot of delicious fresh-roasted caffeinated goodness, you’re spending a whopping $1.64 on coffee. Since almost nobody has a 5oz cup of coffee (especially in the morning!), let’s factor a 12oz cup for your cuppa. That means you’ll get a little over 4 12oz cups per pot. Or $0.39 per cup.

$0.39 per a cup of Freshly Roasted Coffee.

Does it get any better than that?

Now, all you naysayers that believe that the canned coffee in the grocery store is good enough and is cheaper than a specialty roaster’s coffee, I just have one thing to say:

You get what you pay for.

I’ll repeat for repetitive purposes:

$0.39 for a cup of Fresh-Roasted Coffee from R&R.

Think about it the next time you’re staring at your lonely, empty coffee maker sitting on your counter. Then give us a call.