So I’ve been in a low point with the coffees recently. Sure, we have some killer options available right now, but I haven’t been “WOW”ed by anything on the coffee side recently.
It felt like the coffee was just …. well…. there. Good, way better than the average even, but it still was missing something.
Then our coffee roasters decided that now would be a good time to completely start to fail in ways unheard of by the roaster manufacturer.
After some email and phone conversations, we decided that there was an airflow issue plaguing the roasters. Something they couldn’t entirely nail down at sea level, where the roasters are manufactured. Our 7444 feet was something new and slightly problematic. After modifying a roaster they had in the warehouse to allow for greater airflow, they sent it out to me to test.
Night. And. Day. Difference.
The old roaster configuration was scorching the beans dramatically, which changed the flavor. The new roaster? No scorching and no flavor degradation at all. All of our coffees are vibrant, flavorful, and jaw-droppingly amazing. Everything that made me want to be a roaster in the first place. It has completely reawakened me to the way coffee should be.
So if you were a little underwhelmed with your latest offerings from our store, I invite you to come back and try a cup of coffee the way we mean coffee to be. If you loved our coffee before, come back in and fall back in love. Didn’t think anything was wrong before? Try us now!
You’ll thank us.